This section contains examples of how various business and public safety challenges were successfully handled through effective communication strategies and materials.

Alliance for Downtown New York

The Challenge

Generate interest in and customers for the Downtown Alliance's annual Downtown For Dinner Event, which features special prix fixe meals at many of Lower Manhattan's finest restaurants.

The Solution

Convince celebrity chef and multi-media superstar Rachael Ray to be the special guest at the press conference announcing the start of Downtown for Dinner Week.

The press conference featured a ceremonial re-naming of Lower Broadway - New York City's Canyon of Heroes - to "Rachael Ray Way".

The Result

Widespread media coverage of the press conference and the start of Downtown for Dinner Week led to the event's best-ever sales volume.

Press Conference Photo #1
Press Conference Photo #2
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Press Conference Photo #5

New York City Economic Development Corporation

Promoting the corporation's success stories and the historic, newly renovated Essex Street Market.

The Challenge

Educate audiences (including elected officials, news organizations, community groups, private and public corporations and real estate developers) about the wide array of services the New York City Economic Development Corporation offers, as well as promote the company's successful projects and initiatives.

The Solution

Research and write concise, informative fact sheets that highlight how the New York City Economic Development Corporation has assisted companies, created jobs and completed major development projects.

The Result

Numerous two-page "case studies" that are now being used in a variety of ways (including Powerpoint presentations) by the corporation's marketing department and other officials.

Jet Blue Airways
College Point Corporate Park
7 World Trade Center
Essex Street Market

New York City Mayor's Office of Emergency Management

Securing additional Federal anti-terrorism funding and educating New Yorkers about Hurricane and Flood safety in New York City.

Department of Defense Report
New York City Hurricane and Flood Safety Awareness Campaign

Mayor Michael R. Bloomberg/NYPD

A combined public service advertising/law enforcment initiative to crack down on drunk drivers and make New York City's roads safer.

City of New York Drunk Driving Campaign