Bruce Brodoff Communications
Bruce Brodoff Communications

Bruce Brodoff is a multiple-award winning communications professional who has extensive experience in corporate and government communications, public affairs, marketing and advertising, and television news writing and production.

Bruce joined New York City Mayor Rudolph W. Giuliani's administration as the Director of Public and Intergovernmental Affairs for the Mayor's Office of Emergency Management in April 1997. In this capacity, he handled media, business and community relations during some of the most serious emergencies in New York City history, including building and construction crane collapses, major water main breaks, mass transportation accidents, extreme weather situations and electric power outages. He was also responsible for handling public information during numerous mass casualty and terrorism training exercises, as well as working with a wide variety of City, State, and Federal agencies and elected officials.

Bruce created the Office of Emergency Management's first comprehensive website and numerous public information plans, including a multiple-award-winning Hurricane and Flood Safety Awareness public service advertising campaign that was posted throughout the City during the 1998, 1999, and 2001 Summer hurricane seasons.

In April 1999 Bruce joined the New York City Economic Development Corporation as a Vice President of Corporate Communications and Public Affairs, where he was involved in media relations, community affairs and corporate communications. He worked as a primary corporation spokesperson during a time when New York City was experiencing a major economic resurgence and initiating and completing some of the most exciting capital construction projects in decades. Bruce helped tell the City's story through the proactive creation of press releases, speeches, op-eds, articles and other communication materials, as well as through daily contact with reporters from around the City, around the country and around the world.

In September 2001 Bruce was called back to emergency management duty in the aftermath of the World Trade Center disaster, assigned by City Hall to be a member of the Emergency Command Center's Joint Information team. In this capacity, he spent several months helping supply local, national, and international media with the latest information on rescue and recovery efforts, the disaster's impact on the City's economy, the City's efforts to assist affected businesses, and the City's efforts to secure citizens and property from additional terrorist attacks.

In Spring 2002 Bruce created an anti-drunk driving advertising campaign that Mayor Michael R. Bloomberg and NYPD Commissioner Raymond Kelly used as the centerpiece of the City's successful crackdown on drunk driving. The advertisements, which highlighted the dangers and consequences of driving drunk, ran from Memorial Day through Labor Day 2002 and were visible on bus shelters, community billboards, and subway cars/platforms throughout the City.

The campaign received extensive local and national media coverage and was a great success: According to NYPD statistics, there were 31% percent fewer DWI deaths in the City in 2002 than in 2001, and arrests of drunk drivers were up more than 10% for the same period.

In Summer 2002, Bruce transferred to the Economic Development Corporation's marketing and advertising division, where he created advertising and marketing plans and materials that helped attract and retain companies in New York City as well as promoted City property, markets, and business assistance programs and services.

Bruce was appointed Director of Communications for the American Red Cross September 11 Recovery Program in June 2004, and subsequently worked as a Public Affairs Officer for the U.S. Department of Homeland Security's FEMA Region II office during the Hurricane Katrina crisis.

In May 2006, Bruce was named Director of Public Affairs for the Alliance for Downtown New York (, which manages the Lower Manhattan Business Improvement District (the largest such district in the United States).

Prior to entering public service, Bruce spent a decade working in the motion picture and television news industries for such companies as United Artists Theaters, Miramax Films, Viacom, Scripps Howard News Productions and KCOP-TV in Los Angeles.

Bruce has a B.A. in Political Science from Brooklyn College and attended the University of Southern California's Graduate School of Cinema-TV's Peter Stark Motion Picture Producing Program.

Bruce has received extensive public affairs and crisis communications training from the U.S. Department of Homeland Security and the U.S. Coast Guard. He has also completed courses in crisis communications, public relations and effective spokesmanship at New York University's School of Continuing Education, and participated in media relations and marketing seminars given by the International Downtown Association.

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355 SOUTH END AVENUE, SUITE 4M, NEW YORK, NY 10280, TEL: 212.775.0739